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Procrastination Hack

Derek Sivers is a programmer who lost his stage fright by doing more than 1,000 gigs as a circus ring leader. Needless to say, he has some unique approaches to doing things. That’s probably also the reason he sold his extremely successful business in a most unusual fashion: Sivers

Design Basics: Visual Hierarchy

No design can fix terrible content. Period. But with great content, you can use beautiful design to engage your readers. Design strengthens communication. Design exists to support content and deliver your ideas with greater clarity, insight, and engagement. If potential readers don’t understand why they should buy

Surprise! First Impressions Matter

I’m sure you’ve experienced this at some point: a) You click on a link to a website b) After a quick glance you already know you’re not interested, c) So you click ‘back’ and head elsewhere. How did you make that snap judgment? Did you really read

iBooks Author Resources (You’ll Want to Bookmark These)

Happy New Year to you, authors! As 2013 kicks off, we want to make sure you have everything you need to make this year the year you publish. Some incredible things are going to happen this year in the world of digital publishing and we’ve got some

Everything You Need to Know About iBooks Author 2.0

Apple just released the newest version of its book publishing application iBooks Author, and it’s chock full of new features. We’ve got the scoop on everything you need to know about iBooks Author 2.0 and examples of how you can take advantage of all the new features

The New iBooks Author

Apple just released the newest version of its book publishing application iBooks Author, and it’s chock full of new features. Here’s what’s new: Updated version here. New in iBooks Author Landscape and Portrait Templates Just like other iWork programs, iBooks Author comes with a variety of different

Design is Marketing

We can thank people like Steve Jobs for this design-focused marketplace. Jobs, among others, trained people to expect products that not only deliver on their promised function, but look great and feel great too. He called this “magical”; we call it great design. We live in the era

Design: Hire a Pro vs. DIY vs. Templates

Great book design is one of the most powerful marketing tools you have as a self-published author. “If you can’t be there in person (with an eBook, for example), the energy you get from great design really matters.”     –Seth Godin Great design can take your content

The Best Commencement Speech All Creative People Should Hear

This is some of the best advice we’ve ever heard from an author. Whether you’re just starting out or neck deep in the game, Neil Gaiman delivers a thought-provoking, actionable, and thoroughly entertaining commencement speech that will have you sharing his wisdom in no time. This should