This is an excerpt from our ebook: The Definitive Guide to Launching a Successful eBook.
Fear is a funny thing.
It comes up when we feel uncomfortable and there’s nothing more uncomfortable for a lot of folks than putting your work out there and asking people to buy it.
What if no one likes it? What if no one buys it? What if my emails come off as spammy? What if I get bad reviews? What if, what if, what if….
You’re afraid – and that’s OK, we’ve all been there at some point. But you know what? On some level you know that what you’re creating is going to be valuable to people out there. That’s why you’re writing it.
But then fear and doubt start to rear their ugly heads. You compare yourself to others, you start thinking you don’t have celebrity status or the credentials you need, or that you don’t have a list of readers to talk to. Then you freeze up – maybe have a glass of wine and just tell yourself you’ll work on it tomorrow. Or worse yet – the day after tomorrow, which becomes the day after that and before you know it, you never publish your book.
Why? Because fear results in inaction. And the more you sit around and do nothing, the worse it gets.
So how do we beat it? Action. Quick, decisive, action – like ripping off the proverbial band-aid. It’s never as bad as it seems and it’s always better after you’ve taken the necessary steps to get past your fear. In other words, you take action. Accept that you’re afraid, because it’s a part of the process any time we do something big. It’s normal. Don’t beat yourself up about it or try to convince yourself otherwise. You might be afraid, but you can handle that and beat it by taking action.
Now that we understand fear and how to deal with it a bit better, let’s talk about the most common fear that keep author’s from success.
Fear of Marketing
Let’s talk about why we feel icky when we hear the word “marketing” or “selling.” It feels bad because we often associate marketers with sleazy car salesmen or pushy brokers. But, in reality, that’s just one end of the spectrum…the end you don’t need to be part of.
So, what’s the other end? It’s the area where you’re going to live. It’s the space where successful authors go to because they know something you don’t know right now, but when you do, you’ll never feel icky about marketing again. Ready?
Successful authors know this is business. And a business is not about how well you write. Business means there is an exchange of goods or services for money. This is commerce. Someone sells something, someone else buys it.
But you know what we forget in that situation? The person who buys the goods wants the goods – and they think it’s worth exchanging money for the goods. Why is that wrong? You do the same thing every day. When you go into a store and you hand over your money, did someone force you to do that? No. You wanted whatever you purchased. Same thing applies here. When you offer something for sale and someone buys it, you didn’t force them to do anything. Hopefully you have confidence in your product and you’ve priced it based on what you think it’s value should be. When someone buys it from you, they are agreeing. That’s not icky. You both got what you wanted. So why do you feel icky?
Here is the only reasons you should feel uncomfortable: if you are selling an unbelievably bad product. So are you? No, you’re not. So stop feeling icky. You’re far too smart to be the only thing standing in your way.
Now that we’ve got the right mindset, we’re going to talk about the 4 stages of launching your ebook and give you detailed, step-by-step instructions for what you need to do and how to do it.
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