In my daily conversations with self-publishing authors, I hear the same things come up over and over again:
- “Where should I start?”
- “What’s THE most important thing I need to do to get sales?”
- “How do I market my book?”
Want to know what happens next?
“But I don’t have time to…[insert answer to above questions]”
I hear you.
I’ve struggled to free up more time to write, to market and promote, heck, sometimes I struggle just to find time to eat lunch!
But do you want to know the truth?
More time is not the secret to self-publishing success.
There are two things you need – no, you *MUST* have – to navigate self-publishing successfully.
Once you discover them, you’ll wonder how you ever lived without them. They will effect everything about your publishing experience: the way you write will improve, your sales will increase, your motivation will spike; you’ll be a self-publishing machine.
It took me two years of banging my head against the wall to finally implement these techniques in my business. But you don’t have to waste as much time as I did.
I’m going to share what I learned with you, and teach you how to take advantage of these strategies throughout your self-publishing journey.
But before I get into what I learned from making these two drastic changes in thinking, I need you to take an honest look at yourself and your progress and ask “Am I on track with my publishing plans or am I losing motivation and drowning quietly in a sea of overwhelm?”
If you answered the latter, you’re not alone! I hear this from dozens of other authors on a daily basis and I’m here to hand you a self-publishing life vest while we fix the holes in your row boat – together.
If you’re interested in learning more about what this self-publishing life vest looks like, go here (it’s published)!
go here right now and sign up for announcements (and an exclusive early bird discount – yay!). You’ll be the first to know when we launch and you’ll also get access to tons of free goodies, like the post below, that will help you achieve your goals and give your bank account a boost too!
The Ultimate Guide to Pressing Publish is available!
And now for the two secrets to self-publishing success.
There are two things you must do if you want to succeed.
Here they are:
1) Efficiency is doing things right; Effectiveness is doing the right things
People who talk about their time (or lack thereof) are often saying things like “what’s the most efficient use of my time?” or “I want to get things done faster.” But ‘efficiency’ is useless if it’s applied to the wrong things. It doesn’t matter how fast you get things done if those things are not important.
Someone who goes to the gym and exercises for an hour every day to lose weight is efficient – they get their workout in and burn extra calories without wasting any time socializing with the guy next to them on the treadmill. Very efficient, but is that effective?
If you believe the experts, 80% of weight loss comes from changing your diet, not from exercising more. Instead of wasting an hour at the gym, the most effective solution to lose the extra pounds is to change what you eat. And since you already spend time eating (you simply have to change what you put in your mouth), not only will you get better weight loss results, you just saved an hour of time by eliminating the gym!
I lose more weight AND I save more time. Win-win. It pays to be effective.
As you can see, being effective is far more important than being efficient. Effectiveness is doing the things that get you closer to your goals. Effective people are the ones you’re referring to when you say “Wow, they get things done! How do they have the time to do it all?” These people know that what you do is considerably more important than reducing the time it takes to do it. By focusing on the most important tasks, they get 80% of the results in way less time.
Which leads us to the second thing you *need* to know:
2) Lack of time is actually lack of priorities.
Self-publishing a book can make you feel like David standing next to a giant Goliath. Not only do you have to write the book – you’ve got to design it, edit it, publish it, make a website, promote it, get reviews for it – the list goes on. It’s overwhelming and downright scary at times. But being overwhelmed is often just as as unproductive as doing nothing, and far more unpleasant.
If you find yourself saying “I don’t have the time to do X, Y, Z,” you’re doing something wrong. Identify the few critical tasks that contribute the most to your goal and make them the priority for that day.
Let’s say your goal is to grow book sales by 5% this month. You can use that goal to make all your decisions for you; anything that gets you to that goal is ipso facto right. Should you spend more time marketing? Should you write that guest blog post? Should you send out a newsletter email? Should you go to that author meetup? Whatever gets you a 5% increase in sales.
Prioritizing, and ultimately doing less, is the means to self-publishing success. When you focus on the most important things, you’ll see what it feels like to join the ranks of the uber productive and successful self-publishers.
Don’t feel bad if you haven’t been doing this stuff. It took me two years before I felt like I was running my business instead of my business running me.
The key is to decide *what* your goals are and then what the critical tasks are to achieve those goals.
This is hard.
Yep, it’s a challenge figuring out where to start and what to focus on. But if you’re game, the rewards are intense. Intensely profitable.
Want to learn exactly how to implement these steps?
Need help figuring out where to start? Don’t know what you don’t know? Again – you’re not alone. That’s why I’m creating this new program to help authors just like you press publish without a hitch. You’ll learn exactly how to turn that book idea into a self-publishing success story – the easy way.
Self-publishing doesn’t have to be the nightmare you think it is. I’ve been there, let me help you. What are you waiting for?
Be effective – check out The Ultimate Guide to Pressing Publish.